Marketing strategy and communications
Markilux
IDBS supports Markilux in Greece through marketing strategy, social media management and coordination of its dealer network.
The partnership brings these activities under a shared strategic direction, keeping the brand’s communications and presence in Greece consistent and organised.
Three areas of collaboration
Marketing strategy in Greece, social media management and support for the Greek dealer network.
Areas of collaboration
Supporting Markilux in Greece.
- 01
Strategy for Greece
A coordinated marketing direction and clear priorities for Markilux’s presence in the Greek market.
- 02
Local market and audience
Planning informed by the local market, the brand’s identity and its touchpoints with audiences and partners.
- 03
Social media monitoring
Monitoring the brand’s activity and presence across relevant social channels.
- 04
Channel administration
Administering social channels as part of a coherent communications direction.
- 05
Creative concepts and content
Developing creative ideas and content tailored to the Greek market.
- 06
Dealer network coordination
Handling and monitoring the Greek dealer network to support a structured view of activity and ongoing coordination.
Marketing strategy
A consistent direction for the Greek market.
IDBS supports the development of Markilux’s marketing strategy in Greece, organising the initiatives and priorities that shape its communications and market presence.
The approach considers the local market, the characteristics of the brand and its different points of contact with audiences and the dealer network.
Social media management
Each post belongs to a broader communications strategy.
IDBS supports Markilux’s social media presence in Greece through monitoring, channel administration, creative concepts and content planning.
Content is tailored to the Greek market and aligned with the brand’s identity, so individual activities form part of a coherent communications direction rather than isolated posts.
Greek dealer network
A structured overview and steady coordination.
IDBS also supports the handling and monitoring of Markilux’s dealer network in Greece. This work helps maintain an organised view of activity and communication among the parties involved.
Dealer network management complements the marketing strategy, connecting the brand’s presence, digital communications and dealers under one direction.
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Tell us how your business operates today and what you want to strengthen. We will explore the right direction together.
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